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Enterprise Holdings SEO Analyst - Global Performance Marketing in St. Louis, Missouri

Overview

Are you ready to join the ever-changing transportation and mobility industry? Do you have SEO and digital marketing experience? If so, this might just be the opportunity for you!

As part of a growing Performance Marketing team, the SEO Analyst will develop and implement search engine optimization strategies to maximize traffic and revenue across Enterprise Holdings digital properties. This position will be responsible for one or more areas of search engine optimization, including technical optimization, business listing management, and performance content optimization.

Company Overview

Enterprise Holdings Inc. and its affiliate Enterprise Fleet Management together offer a total transportation solution. Combined, these businesses – which include extensive car rental and carsharing services, truck rental, corporate fleet management and retail car sales – accounted for nearly $22.5 billion in revenue and operated nearly 1.7 million vehicles in fiscal year 2020.

Enterprise Holdings – through its integrated global network of independent regional subsidiaries and franchises – operates the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands at more than 9,500 fully staffed neighborhood and airport locations in 100 countries and territories throughout the world.

As you are considering a position with Enterprise Holdings, we invite you to learn more about our business. Today – and every day – the safety and wellbeing of employees, customers and the communities we serve is our top priority. For the latest on our COVID-19 response, please click here

This position is located at our Corporate Headquarters in St. Louis, MO. For candidates outside of the St. Louis area, remote work may be considered.

Responsibilities

  • Develop and implement search engine optimization strategies to achieve business goals across industry leading websites

  • Leverage content management systems to expand, improve, and automate content

  • Serve as primary lead for SEO strategies across multiple websites and lines of business

  • Prioritize activities and develop business cases for new initiatives

  • Collaborate on strategies with other corporate teams within marketing and business operations

  • Partner with Marketing Technology and product development teams on functional enhancements

  • Conduct end to end management of SEO projects, including requirements gathering, execution, QA, and measurement

  • Review recommendations from 3rd party vendors to determine the value and appropriately prioritize

  • Effectively leverage SEO tools and digital marketing platforms for optimization and measurement

  • Review and analyze results to communicate performance trends

  • Analyze websites for competitors and other related industries

  • Perform technical audits on SEO best practices such as tagging, schema, and site speed

  • Optimize and monitor local business listing feeds and measure results

Equal Opportunity Employer/Disability/Veterans

Qualifications

Minimum:

  • Bachelor's Degree in Marketing, Business, Technology, Computer Science or another applicable field required

  • Must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future

  • Two (2+) or more years of SEO or related digital marketing experience

  • Proficient with SEO tools such as BrightEdge, SEO Clarity, and Analytics tools including Adobe Analytics, or Google Analytics

Competency Based:

  • Results-Oriented

  • Working With a Team

  • Detail-Oriented

  • Problem Solving

  • Analyzing

  • Communication

#LI-REMOTE

Enterprise Holdings/Enterprise Rent-A-Car/Alamo Rent A Car and National Car Rental seeks and values people of all backgrounds because every employee, customer and business partner is important. Enterprise Holdings is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, gender identity or protected veteran status and will not be discriminated against on the basis of disability.

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