IBM Senior Product Marketing Manager in St Louis, Missouri
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Your Role and Responsibilities
Candidates must be located in Boston, MA, Raleigh, NC, or New York City, NY.
IBM Watson Health is looking for a senior product marketing manager to help grow our services business. As a senior product marketing manager, you will influence functional strategy into articulating IBM’s point of view and value proposition for the business unit and audiences we serve, in order to grow our market share. You will be the market catalyst for the team, providing guiding views on key problems, competitors, and differentiators grounded in data. You will be respected by cross-functional peers for your ability to identify opportunities, distinctive competencies, and positioning. You will lead the crafting of strategy around messaging and marketing as a compelling storyteller, biasing analysts and customers towards IBM’s offerings. Additionally, you will serve as a leader of influence that gains internal support across all channels and drives demand into the sales pipeline. You will anticipate potential problems in driving complex solutions and are active in client conversations at events, in the field, and online.
In the role of a senior product marketing manager, you will provide guidance to other professionals and advice to executives on activities that drive the marketing organization. You will be responsible for leading the deployment and enablement of the overall marketing plan, product/service messaging and positioning, and definition of the target persona and the narrative for the demand generation campaign that supports the product/service. This role works across offering management, sales enablement, external strategic partners and direct sales organizations to orchestrate the go-to-market plan. As a senior product marketing manager, you must be self-motivated, must have demonstrated excellent leadership in challenging situations, collaboration and proficient business acumen, and have expertise in the Healthcare, Government, and/or Life Sciences industries.
Develops, plans, and executes programs that represent the voice of the customer, advocating a point of view that serves their needs and differentiates our offerings.
Leads all activities that involve quantifying and segmenting the market opportunity based on patterns of unmet needs, understanding how we compare versus the competition.
Manages all activities related to understanding the personas (buyer, influencer, user) of a buying cohort.
Leads multi-functional teams in articulating IBM's point of view, marrying the unmet needs of the target segment with a differentiated solution, and describe how solution attributes deliver desired outcomes.
Guided by general business directives with latitude to define priorities and resources to activate the marketing team members in bringing the point of view to life with meaningful campaigns.
Sources the prioritized stories and use cases and communicate them effectively to the business, identifying the best routes-to-market to serve those needs.
Reviews offering NPS score and win-loss analysis regularly to improve offering experience, anticipating problem areas and methods to solve them
Applies professional knowledge of marketing and communications processes, including cross-discipline and cross-functional integration, to support business activities aligned with the organization’s mission and objectives. Has knowledge of the organizational resources, priorities and plans required to complete assigned activities.
Excellent Communication Skills: Advises other professionals within the marketing organization on strategy and day-to-day activities that affect the implementation of the organization strategies and plans. Advises on the objectives of an assigned program or project as they apply to the attainment of organization objectives. Deploys and enables marketing & communications tools, processes and programs as they apply to assignments. Assigned to a number of projects and negotiates all aspects of the projects with management, and within and outside of members of the marketing & communications discipline.
Problem Solving: Analyzes the requirements of complex business and marketing problems, programs and issues which are related to meeting the objectives of the marketing function. Identifies issues as they relate to marketing & communications function and/or marketing organization.
Leadership Skills: Thought leader in marketing management execution, planning, and innovation. Able to coach and mentor others in doing so. Ability to anticipate change and flexible to adapt plan accordingly.
Analytical Skills: Uses data to accurately size market segments and define potential opportunities for investment. Drives research behind routes to market - providing in depth thought leadership and influence behind selecting channels.
*Healthcare experience is strongly preferred
Required Technical and Professional Expertise
Excellent Communication Skills: Advises other professionals within the marketing organization on strategy and day-to-day activities that affect the implementation of the organization strategies and plans. Advises on the objectives. Deploys and enables marketing & communications tools, processes and programs. Assigned to a number of projects and negotiates all aspects of the projects with management, and within and outside of members of the marketing & communications discipline.
Problem Solving: Analyzes the requirements of complex business and marketing problems, programs and issues. Identifies issues as they relate to marketing & communications function and/or marketing organization.
Leadership Skills: Able to coach and mentor others and has the ability to anticipate change and adapt.
Analytical Skills: Uses data to accurately size market segments and define potential opportunities for investment. Drives research behind routes to market.
Preferred Technical and Professional Expertise
About Business Unit
IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
Your Life @ IBM
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For additional information about location requirements, please discuss with the recruiter following submission of your application.
Being You @ IBM
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.