Energizer Manager, Media and Digital Planning in St. Louis, Missouri
This is Energizer
Energizer Holdings is leading the charge to connect our brands, our people and the products we offer to the world more than anyone else. Together, we’re creating a game plan for the future – one that defines where and how we’ll play, and what it takes to win.
Our colleagues hail from all backgrounds, nationalities and walks of life, but our shared values and passion for winning make us one team. Whatever your specialty, you’ll find that excelling at Energizer Holdings provides opportunities to grow in ways you never expected. We support flexible working arrangements wherever possible.
Energizer is looking for a strong, qualified candidate to manage the North America Batteries and Lights Media within the Global Media Digital Center of Expertise. The Manager, Media / Digital Planning role reaches across the global organization and requires strategic thinking, agility, collaboration, and creativity. This colleague will partner directly with the Global and Regional Marketing Leaders of our Batteries and Lights categories to develop a traditional and digital media strategy, lead campaign executions, as well as, serve as the agency partner in buying and executing of the media plan.
A successful candidate must display a strong passion for both traditional and digital media planning, a desire to be creative and think outside of the box, strong analytical skills to be able to review multiple metrics, draw insights and tie back to the business strategies. They should also display adaptability to new technologies and be aligned with our culture of working together as one team to deliver results.
Support Media and Digital Center of Expertise, including strategy and planning efforts for the Batteries and Lights businesses
Drive path to purchase media campaign discussions to identify opportunity areas and drive collaboration across categories, brands, and channels
Drive agency coordination and media buying activities
Consult with Regional Marketing and Commercial teams to develop media/digital strategy and campaigns (display, paid social, TV, print, in-store ads, email, rich media, SEO/SEM and more)
Coordinate budgeting, planning and execution of paid media campaigns for the global organization
Own agency management including research, brief writing, vetting, and daily coordination
Conduct data-driven planning and execution for Digital marketing campaigns - geographies, channels (social, display, email and more), content, pacing, etc.
Utilize web analytics tools (Google Analytics, Facebook Ad Manager, SEO/SEM tools) to assess platform performance and optimize efforts for maximum return, analyze cost efficiencies and ensure CPM/CPC and ROAS goals are met
Develop a strategy for and own execution of test and learn strategy to determine the effectiveness of channels, creative and audiences across media plan
Perform periodic performance reporting through analytics and KPIs to the leadership
Identify trends/insights to optimize media spend and performance, develop conversion points and optimize user funnels
Work to resolve day to day media issues, interfacing with media agencies, vendors and internal stakeholders
Identify new and creative growth strategies in the media space
May also perform additional duties as assigned
Required Skills and Experience
4-year degree required with an emphasis on Business, Marketing; MBA preferred
Minimum 3-5 years experience in media planning and buying
Strategic thinker, strong analytical capabilities and ability to review KPIs, develop insights, make connections with different results and tie it back to the business strategy and objectives, team player
Demonstrable experience in leading and managing traditional and digital marketing campaigns
Ability to effectively work cross-functionally and communicate to internal and external teams
Nimble and agile approach to adjust to changing consumer preferences and business strategies
Produce high-quality work in a fast-paced dynamic environment
Proactive and solution-oriented with a strong sense of urgency
Curiosity for the ever-changing media landscape and a passion for understanding and staying ahead of the trends
Proficient in Google Adwords, SEO/SEM and with website analytics tools like Google
Analytics, behavior, Google Marketing Platform, Facebook Ad Manager, WebTrends
Preferred Skills and Experience
CPG background preferred
Exposure and understanding of global marketplace dynamics and considerations
Familiar with data analytics package and insights
Experience in setting up and optimizing SEO/SEM campaigns
Working Relationships & Environment
Reports to Media/Digital Senior Manager, reporting through Global Marketing
Key relationships internally will include Chief Marketing Officer, Category Leaders, Regional
Category Leaders, Creative Services, Digital Economy, Shopper Marketing
Travel Requirements (up to 20%); will depend on location
Remotely Located, preferred to be in Mid-West or East Coast
Come Join Us!
Energizer offers a competitive total rewards package which includes a range of health, wellness and retirement savings coverage, paid time off and holidays, and many opportunities to learn, develop and grow. At Energizer, you’ll have the opportunity to contribute and make an impact every single day.
Energizer is an equal opportunity employer, and we prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity or any other legally protected status in accordance with applicable federal, state and local laws.