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Humana Product Marketing Lead in Springfield, Missouri

Description

The Product Marketing Lead will join the Physician Marketing team to develop and direct marketing programs for a significant product or product category that targets the physician and healthcare provider audience. This involves compiling and evaluating research on the market's product requirements and identifying enhancements to current features and functionality. The Lead also works on problems of diverse scope and complexity ranging from moderate to substantial.

As background, the Physician Marketing team is comprised of marketing professionals and leaders who target and support Humana in-network physicians and healthcare providers so they can provide the best care experience to our members, which ultimately, improves health outcomes. To do so, we collaborate with business partners across the company who are invested in the physician audience (i.e. Population Health, Retail, Clinical, Pharmacy and Home Health) to help them achieve their goals by increasing physician engagement as well as creating an optimal physician communication experience.

The Physician Marketing team's mission is to build awareness among physicians, earn their trust and positively shape their perceptions to view Humana as a care brand. We also strive to increase provider engagement in Humana products, programs and services that support improved health outcomes, cost of care reductions and improved member experience.

Responsibilities

The Product Marketing Lead will manage business partner relationships, along with projects and campaigns that support the business partners' goals for physician engagement. Projects may include value proposition and strategy development, content creation, digital and social media campaigns, promotional/educational toolkits, internal presentations for executive buy-in, etc. The Lead will:

  • Collaborate across the Physician Marketing team and with business partners to lead integrated marketing strategies, campaigns and projects, including responsibilities in the areas of planning, campaign messaging, campaign execution and performance monitoring.

  • Research, write, design, and edit content and collateral that is effective and appropriate for the physician audience. Arrange for content to be economically published and distributed.

  • Liaise with external vendors and agencies (for example, media outlets, social media agencies, event organizers, graphic designers, advertising agencies) to ensure that their work meets the organization's requirements, deadlines and budget.

  • Advise executives to develop functional strategies (often segment specific) on matters of significance.

  • Exercise independent judgment and decision making on complex issues regarding job duties and related tasks, and works under minimal supervision while using independent judgment requiring analysis of variable factors to determine the best course of action.

Required Qualifications

  • Bachelor's Degree in Marketing, Communication or Business

  • 7 years of business, marketing strategy, digital marketing, and media marketing experience

  • Experience working in the health care industry

  • Strong, demonstrated project management skills

  • Strong, demonstrated skills measuring marketing campaigns and working within budgets

  • Marketing experience with a demonstrated ability of managing and prioritize a diverse set of projects

  • Excellent communication skills, written and verbal; able to communicate at all levels of an organization

  • Must be passionate about contributing to an organization focused on continuously improving consumer experiences

  • Must have accessibility to high speed DSL or cable modem for a home office (satellite internet service is NOT allowed for this role); and a minimum internet connection speed of 10M x 1M

Preferred Qualifications

  • Master's Degree in Marketing, Communications and Business

Additional Information

  • Depending on business need, up to 25% travel could be expected.

Scheduled Weekly Hours

40

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