O'Reilly Automotive Stores, Inc Digital Marketing Coordinator in SPRINGFIELD, Missouri
The Digital Marketing Coordinato r will work to improve organic search rankings, drive site traffic, and increase conversion rates through PPC and SEO best practices.
Essential Job Functions
Participate in the day-to-day implementation and optimization of search marketing activities across multiple search engines.
Optimize keyword campaigns to meet the need and direction of the merchandise and marketing teams.
Conduct ongoing keyword research and selection for pay-per-click campaigns and SEO projects.
Use Google Analytics and other available tools to evaluate search campaigns and overall site SEO.
Stay up to date on the latest PPC trends, tools and best practices and share information with other members of the digital team.
Assist in creation of SEO-friendly content landing pages.
Ensure all aspects of PPC marketing are properly directed and linked.
Skills and Qualifications
Bachelor's degree or equivalent work experience in marketing, communications, or business.
Experience with e-commerce product sales.
Experience with online marketing and display advertising set-up and coordination (Google AdWords, Yahoo Network, etc.).
Good Excel, Microsoft Word, and PowerPoint skills.
Excellent communication skills with a team-oriented mindset.
Automotive knowledge desired.
O'Reilly Auto Parts is an equal opportunity employer. It is the policy of the Company to treat all applicants for employment and all team members in a manner that does not discriminate against them because of their race, religion, color, national origin, sex, sexual orientation, pregnancy, age, military obligation, disability or any other status or characteristic protected by local, state, or federal law.