Wells Fargo Marketing Measurement - PVSI Innovation Measurement Lead (Analytic Manager 4) in Saint Louis, Missouri

At Wells Fargo, we want to satisfy our customers’ financial needs and help them succeed financially. We’re looking for talented people who will put our customers at the center of everything we do. Join our diverse and inclusive team where you’ll feel valued and inspired to contribute your unique skills and experience.

Help us build a better Wells Fargo. It all begins with outstanding talent. It all begins with you.

The mission of Wells Fargo Marketing is to build the best possible brand, experiences, and engagement with our customers and stakeholders that reflect our commitment to our customers and their needs and to driving key business and stakeholder outcomes. In support of this mission, Marketing is responsible for developing integrated marketing strategies across Wells Fargo’s business lines and geographies; leading brand strategy; leveraging deep insights and analytics about consumers and businesses; executing customer messaging across all channels and touchpoints; and building out capabilities that move toward real-time, always-on, personalized and compelling messaging and digital experiences.

Within Marketing, this role is part of the Marketing Strategic Capabilities & Insights (MSCI) organization. MSCI’s role is to lead the creation of world-class marketing technologies, social capabilities & platforms, digital customer experiences and insights and analytics to enable industry leading revenue growth, scale, and efficiency for Wells Fargo.

Specifically this position reports to Marketing Measurement, which is a critical group within MSCI. The team brings accountability to the Marketing organization by empirically estimating the incremental contributions of Marketing to the business and the performance of each campaign and marketing initiatives. Its charter also includes providing guidance to the organization as to the optimal levels of program investments and allocations across businesses, marketing channels, sales channels, audiences and time to achieve forecast sales goals. To that end, the team is charged with developing and maintaining all the Marketing Mix Modeling, Multi-touch Attribution, Test and Control Models, Audience, Targeting Models, Opportunity Sizing, Sales Planning and Forecasting as well as Numerical Optimization Tools that provide the backbone of past Marketing performance measurements and future investment optimizations. All while reducing risk and driving operational efficiencies.

KEY RESPONSIBILITIES INCLUDE:

  • Lead Marketing measurement, optimization and targeting efforts for the PVSI Innovation business

  • Apply sanctioned standard Marketing Measurement campaign measurement practices

  • Exhibit cross-channel thought leadership, particularly in the Digital Marketing space

  • Guide the OC Marketing team on the levels and strategy for program investment

  • Engage with OC Marketing and Product leaders to understand and conceptualize their needs, providing close-looped solutions

  • Be an advocate of analytical reasoning, bringing clarity, discipline and purpose to the Marketing organization

  • Apply a wide range of Measurement tools including Test/Control, Marketing Mix Modeling, Optimization Tools, Multi-touch Attribution, Digital Analytics, Continuous and Limited-dependent Regression Analysis, Logistic Regression, as well as Experimental Design to the better

  • Bring a positive and adaptable mindset to every day’s challenges

  • Be a champion of the team, supporting and nurturing their work and TM career growth

  • Maximize value productivity in a world of limited resources, displaying entrepreneurship and creativity

  • Act as a catalyst for innovation and new thinking for the entire Marketing organization

  • Mitigate risk, reduce expense, maximize operational efficiency, quality and compliance of tools and deliverables

PREFERRED LOCATION(S):

Charlotte, NC; Minneapolis, MN; Des Moines, IA; St. Louis, MO; Miami, FL: Atlanta, GA; Dallas, TX; Houston, TX; Portland, OR

As a Team Member Manager, you are expected to achieve success by leading yourself, your team, and the business. Specifically you will:

  • Lead your team with integrity and create an environment where your team members feel included, valued, and supported to do work that energizes them.

  • Accomplish management responsibilities which include sourcing and hiring talented team members, providing ongoing coaching and feedback, recognizing and developing team members, identifying and managing risks, and completing daily management tasks.

Required Qualifications:

  • 8+ years of experience in one or a combination of the following: reporting, analytics, or modeling

  • 4+ years of management experience

How to Express Interest in This Job: Wells Fargo invites you to apply for this job at https://employment.wellsfargo.com/psc/PSEA/APPLICANTNW/HRMS/c/HRSHRAMFL.HRSCGSEARCHFL.GBL?Page=HRSAPPJBPST_FL&FOCUS=Applicant&SiteId=1&JobOpeningId=5456816&PostingSeq=1.

All offers for employment with Wells Fargo are contingent upon the candidate having successfully completed a criminal background check. Wells Fargo will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state and Federal law, including Section 19 of the Federal Deposit Insurance Act.

Relevant military experience is considered for veterans and transitioning service men and women.

Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.

Relevant military experience is considered for veterans and transitioning service men and women.

Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.