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Kforce Marketing Data Analyst in Saint Louis, Missouri

Kforce has a client in search of a Marketing Data Analyst in Saint Louis, MO.Key Tasks:

  • Develop and deliver measurement plans and supporting deliverables to enable teams to measure performance of projects, channels, and campaigns

  • Identify, acquire, and prep data from MarTech platforms and internal data warehouses to support analysis, campaign delivery and other business needs

  • Perform analysis to transform data into actionable insights and inform decision-making and present findings to project team stakeholders and leaders

  • Design and deliver actionable reports, dashboards and visualizations for project team and senior leadership

  • Consult on data and tagging and taxonomy requirements and best practices with internal teams, vendors, and agencies to ensure alignment and consistency with marketing's measurement framework

  • Support agile development and delivery of data requirements for new products and programs, including websites, apps, and prototypes

  • Support onboarding and integration of marketing tools and data sources

  • Bachelor's degree in a Business discipline such as Accounting, Finance, Statistics, Economics, Data Science, Analytics, Marketing, Computer Science (or relevant work experience)

  • 5 years of relevant work experience

  • 3-5 years of experience with web analytics

  • Understanding of digital marketing campaigns, channels, and best practices for measuring individual and omni-channel performance and principles of multi-touch attribution

  • Advanced experience with Excel to blend/transform multiple data sets into interactive reports

  • Advanced experience with SQL and joining and transforming complex data from multiple sources

  • Experience interacting with various database storage systems (Oracle, Hadoop, DB2, Big query)

  • Experience with MarTech tools and capabilities - Google Analytics, Tableau, Qualtrics, Acquia or similar

  • Experience with analyzing and delivering marketing campaigns or channels analysis, presenting to internal business receivers and influencing business decisions

  • Self-starter with interest and ability to quickly learn new analytics and MarTech platforms and identify creative solutions to connect data across sources

  • Ability to deliver results in fast-paced environment with varying scope and deadlines

  • Project management skills

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.Compensation Type:Hours