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Randstad Marketing Analytics Training Director in Saint Louis, Missouri

Marketing Analytics Training Director

job details:

  • location:Saint Louis, MO

  • salary:$90,000 - $95,000 per year

  • date posted:Monday, May 3, 2021

  • job type:Permanent

  • industry:Public Administration

  • reference:837983

job description

Marketing Analytics Training Director

job summary:

Our St. Louis client is searching for a new member on their team!

The Marketing Analytics Training Director, will lead the new training team and department!

To be successful in this position you will need to have experience with the following:

  • 5+ years of experience with web analytics, content optimization

  • Reporting and analyzing web traffic, website behavior, and product performance

  • Google Analytics, Google Tag Manager, Data Studio, data pulls + visualizations, reporting, statistical analysis

location: Saint Louis, Missouri

job type: Permanent

salary: $90,000 - 95,000 per year

work hours: 8am to 4pm

education: Bachelors


  • Report and analyze web traffic, website behavior, and product performance for multiple clients

  • Work collaboratively to identify KPIs, business needs and to provide data-driven insights that fuel business and marketing decisions

  • Generate custom dashboards and analyses with the goal to tell stories and present results to key clients

  • Conduct analyses around business questions and goals

  • Audit Google Analytics and GTM implementations across client accounts, ensuring accurate tracking and reporting

  • Proactively discover solutions and provide recommendations to improve our clients' websites' content creation and distribution processes. Recommendations will include design and content enhancements, CTA optimization, and marketplace opportunities

  • Evaluate traffic acquisition, user experience, and site conversions to provide strategic and tactical recommendations to improve a website's performance

  • Solve difficult-to-track analytics issues with the goal of measuring the complete customer journey online

  • Assess emerging tools and industry trends to build a competitive tool-set with an early-adoption mindset


  • Experience level: Manager

  • Minimum 5 years of experience

  • Education: Bachelors


  • Marketing Strategy

  • Data Analysis

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.