Cerner Manager | Marketing Strategist, Market and Brand Intelligence in Missouri
Manager | Marketing Strategist, Market and Brand Intelligence
We are excited to be adding a new member to our team! As a Manager, Marketing Strategist on this team, you will be responsible for leading analysis of market and brand insights and intelligence to help inform positioning and marketing strategy across all verticals of the business. You will evaluate and improve marketing measurement, develop quantitative and qualitative market research programs, monitor market trends, research markets and competitors’ activities to identify opportunities and key issues. You will also select, negotiate contracts, and partner with market research agencies and vendors to support research and analytics needs. In addition, you will manage a budget to support market research needs of all marketing and brand activities. As the Marketing Strategist you will play an integral role in identifying opportunities through intelligence to enhance the value and importance of our brand through appropriate market analysis.
In addition, you will also manage a team of associates. You will be responsible for managing routine associate situations; developing team goals while managing them for results; & developing associates through coaching performance, completing performance reviews, goal setting and development planning
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Applicants for U.S. based positions with Cerner Corporation must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.
Some Cerner positions may be obligated to comply with client-facing requirements and occupational health requests, including but not limited to, an immunization set, an annual flu shot, an annual TB screen, an updated background check, and/or an updated drug screen.
Cerner is a place where people are encouraged to innovate with confidence and focus on what is important – people’s health and the care they receive. We are transforming health care by developing tools and technologies that make it more efficient for care providers and patients to navigate the complexity of our health. From single offices to entire countries, Cerner solutions are licensed at more than 25,000 facilities in over 35 countries.
Cerner’s policy is to provide equal opportunity to all people without regard to race, color, religion, national origin, ancestry, marital status, veteran status, age, disability, pregnancy, genetic information, citizenship status, sex, sexual orientation, gender identity or any other legally protected category. Cerner is proud to be a drug-free workplace.
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Bachelor’s degree in Marketing, Business Administration, Statistics, Math, Finance or related field, or equivalent relevant work experience
At least 5 years of Marketing work experience
Masters in Business Administration with a focus in Marketing, Market Research and/or Finance
5+ years of experience developing and implementing strategic market research programs to help inform Brand and Marketing strategies
Demonstrated experience in leading cross-functional teams and programs
Experience developing and synthesizing disparate sources of data into actionable insights
Experience with modeling techniques like Discrete Choice Modeling, Max-Diff, SEM, REM etc.
Experience with SPSS or R for research analysis
Experience with constructing discussion guides and moderator guidance for in-depth telephone interviews, focus groups, etc. in qualitative research studies
Background in healthcare, hospital, life sciences, health insurance or pharmaceutical marketing
Strong collaboration and team building skills and the ability to work effectively in a matrixed organization
Willing to work additional or irregular hours as needed and allowed by local regulations
Work in accordance with corporate and organizational security policies and procedures, understand personal role in safeguarding corporate and client assets, and take appropriate action to prevent and report any compromises of security within scope of position
Perform other responsibilities as needed
Relocation Assistance Available:
North Kansas City
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