Siemens Demand Creation and Execution - Industry Planner/Marketing Manager- Marine (SISW PLM) in Maryland Heights, Missouri
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Demand Creation and Execution - Industry Planner/Marketing Manager
This role partners with zone marketing and central demand marketing functions (e.g. Campaign Management, Global Execution, Corporate Communications, Content Development, Industry Marketing, marketing operations) to develop annual plans and quarterly industry program
plans. Responsible for industry demand creation plans that deliver pipeline and revenue goals supporting Global and Zone strategic sales priorities; this team member continually reviews the campaign performance to ensure targets and goals are exceeded. This role works closely with Zone Execution teams (pods) to track, evaluate and optimize campaign performance and to consolidate plans and feedback to central marketing functions.
Managecross team service-level agreement (SLA) deliverables to ensure campaignsexecute on time.
Contribution to and support of direct & indirect target market definitions and go-to-market strategies.
Teamwith senior leadership to define investment strategies/priorities, select &prioritize KPIs.
Analyze Global and Local Industry/Campaign performance and forecasts across demand waterfall including pipeline volume and progression including specific views for segments and regions.
Activelyengage global and zone sales leadership to understand sales goals, identifymarketing and sales enablement requirements and gather feedback on marketingactivities.
Communicateto and educate the sales and segment teams about new and planned marketingactivities, including global, regional and local programs.
Ensurethat all execution and campaign stakeholders understand the industry plan’sobjectives, cadence and KPIs.
Setplan, campaign and tactics targets, providing regular and consistent feedbackon performance to stakeholders.
Deepknowledge of day to day execution activities and results within the zones.
Skills and AbilitiesRequired:
Thisposition requires an individual who has both marketing and sales knowledge withstrong planning, analytical, execution and communication skills.
Knowledgeof market, specific domain experience and the enthusiasm to communicate ourvision to the market while supporting our sales team is essential.
Knowledge of Marine industry a plus.
Deepknowledge of the b-to-b sales cycle and how to identify opportunities tomaximize demand generation, pipeline contribution and sales opportunity acceleration.
Ableto market to a range of b-to-b buyers using a wide variety of offers (e.g.white papers, case studies, webcasts) and delivery mechanisms (e.g. social,email, telephone, direct mail, events).
Fluentin demand generation performance management in a b-to-b environment, includingwithin the SiriusDecisions Demand Waterfall.
Ableto align tactical plans with strategies consistently producing results on timeand within budget.
Twoor more years working with direct or indirect sales teams in relevant markets developingregional or territory business plans.
ExtensiveInbound Marketing strategy/execution experience.
Highlymotivated, inquisitive and persistent.
Readilyadaptable to changing market and organizational requirements.
Highlycollaborative and goal/results oriented.
Fluentin English and highly effective at presenting across a wide range of functionaland organizational roles.
Educationand Experience Requirements:
Provenmarketing experience in the B2B software industry, specific domain experienceis preferred.
Proven marketing experience in the B2B software industry, specific domain experience is preferred.
Organization: Digital Industries
Company: Siemens Industry Software Inc.
Experience Level: Experienced Professional
Job Type: Full-time
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