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Goodwill of Western Missouri and Eastern Kansas Public Relations Specialist Intern in Kansas City, Missouri

Reporting to the Director of Marketing and Communications, the Public Relations Specialist Intern is responsible for implementing public relations efforts and providing administrative support to the department along with attending and aiding in community events.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Assist in developing, managing and optimizing an online community engagement strategy through use of social media, email campaigns, blogs, and various websites.

  • Create and curate content on social media pages growing audience share, impressions and engagement.

  • Create and curate content for press releases focused on Mission stories, workforce development programs, sustainability, and retail promotions.

  • Prospect and cultivate relationships with writers, producers and other influencers to generate consumer and media attention for Goodwill’s mission, retail promotions and other community engagement activities.

  • Monitor and respond to reviews and comments on social media and review sites. Facilitate problem-resolution with assistance from the Director when needed.

  • Track media placements and provide reports against KPIs to determine ROI. Make recommendations for improvements.

  • Use agency project management tools to track and manage projects timelines and budgets while ensuring the quality of each task and project outcome.

  • Support the Marketing and Communications team by coordinating and assisting with community events, media appearances, sponsorship execution, retail promotions and customer loyalty programs.

  • Assist in writing and proofreading various forms of video, digital, and print content.

  • All other duties assigned by the Director of Marketing and Communications.

Work Environment

This job operates both virtually and in a professional office environment. The role routinely uses standard office equipment.

Physical Demand

The physical demands described here are representative of those that must be met by a team member to successfully perform the essential functions of this job. This is a sedentary role, some filing is required. The associate must have the ability to communicate verbally and apply active listening skills, lift to 25 pounds, and bend and stand as necessary.

Position Type/Expected Hours of Work/Travel

This is a part-time position with hours to be mutually agreed upon from Monday through Friday, 8:30 a.m. to 5:00 p.m., however some flexibility of the schedule is permissible with supervisor approval. Night-time, weekend work and occasional day-time travel may be requested. Driver’s license, good driving record, liability insurance, and vehicle in good working condition to travel on work related business is required.


The Public Relations Specialist Intern will be a young leader with the following:

  • Experience using social media platforms such as Facebook, Twitter, YouTube, Pinterest, LinkedIn, Instagram and knowledge of emerging platforms.

  • Strong editing and written communications skills.

  • Efficiency with Microsoft Office programs.

  • Communicates professionally and effectively in writing or in person with other team members and members of the public or press at all times, demonstrating positive customer service and an upbeat team-oriented attitude.

  • Is organized, meets deadlines and has great time-management and follow up skills.

Available to either high school (16+) or college students

Goodwill of Western Missouri & Eastern Kansas has a rich, 125 year+ history. Everyone knows Goodwill for our thrift stores, but few know what Goodwill is really all about. The sale of unwanted items provides funds that stay local, helping us to support thousands of job seekers with barriers to employment. We believe in the Power of Work and are committed to helping people earn and keep jobs in the community. That’s why 88¢ of every dollar Goodwill spends goes directly into our mission, not into shareholders’ pockets.

Our agency is evolving. We’re looking for new leaders and team members who want more than just a job.

Visit www.mokangoodwill.org to learn more about our agency.

Goodwill of Western Missouri & Eastern Kansas provides equal employment opportunities to all employees and applicants without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, age, disability or genetic information, and encourages people of all backgrounds to apply for available positions. Individuals needing accommodations to complete an application may contact Human Resources at 816.842.7425.

ID: 2021-8724

External Company Name: Goodwill of Western MO & Eastern KS

Street: 800 E. 18th Street