Goodwill of Western Missouri and Eastern Kansas Marketing Coordinator in Kansas City, Missouri
The Marketing Coordinator is responsible for implementing marketing programs and providing administrative support to the department along with attending and aiding in community events.
Assist in developing, managing and optimizing an online marketing strategy including SEO through use of social media, Google AdWords, PPC, email campaigns, and various websites.
Create and curate content on social media pages growing audience share, impressions and engagement.
Conceptualize, design, and produce marketing materials including retail and point-of-sale signage, print collateral, print advertising, digital advertising and other branded material.
Cultivates relationships with writers, producers and other influencers to generate consumer and media attention for Goodwill’s mission, retail promotions and other community engagement activities.
Keep MoKanGoodwill.org website, landing pages and local store listings (on Google, Yelp, etc.) accurate and up to date.
Monitor and respond to reviews and comments on social media and review sites. Facilitate problem-resolution with assistance from the Director when needed.
Provide monthly reporting for digital channels against KPIs to determine ROI. Make recommendations for improvements.
Use agency project management tools to track and manage projects timelines and budgets while ensuring the quality of each task and project outcome.
Support the Marketing and Communications team by coordinating and assisting with community events, media appearances, sponsorship execution, retail promotions and customer loyalty programs.
Assist in writing and proofreading various forms of video, digital, and print copy and content.
One-three years’ digital marketing, graphic design and social media experience; corporate marketing, advertising agency or non-profit experience preferred.
Bachelor’s degree in marketing, advertising, graphic design or public relations or similar field preferred.
Experience using social media platforms such as Facebook, Twitter, YouTube, Pinterest, LinkedIn, Instagram and knowledge of emerging platforms.
Well-versed in Illustrator, InDesign, Photoshop, PowerPoint, Adobe Premier or other graphic design and video editing software.
Adept copywriting, videography, photography and graphic design skills, with print production knowledge.
Experience with Word Press, Four Square or other web design or web programing a plus.
Experience using Google AdWords and Knowledge of Google Analytics and other analytical tools.
Communicates professionally and effectively in writing or in person with other team members and members of the public at all times, demonstrating positive customer service and an upbeat team-oriented attitude.
Is organized, meets deadlines and has great time-management and follow up skills.
Goodwill of Western Missouri & Eastern Kansas has a rich, 125 year+ history. Everyone knows Goodwill for our thrift stores, but few know what Goodwill is really all about. The sale of unwanted items provides funds that stay local, helping us to support thousands of job seekers with barriers to employment. We believe in the Power of Work and are committed to helping people earn and keep jobs in the community. That’s why 88¢ of every dollar Goodwill spends goes directly into our mission, not into shareholders’ pockets.
Our agency is evolving. We’re looking for new leaders and team members who want more than just a job.
Visit www.mokangoodwill.org to learn more about our agency.
Goodwill of Western Missouri & Eastern Kansas provides equal employment opportunities to all employees and applicants without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, age, disability or genetic information, and encourages people of all backgrounds to apply for available positions. Individuals needing accommodations to complete an application may contact Human Resources at 816.842.7425.
External Company Name: Goodwill of Western MO & Eastern KS
Street: 800 E. 18th Street