Hallmark Hallmark Shopper Marketing Manager - WalMart in Kansas City, Missouri
Hallmark Shopper Marketing Manager - WalMart
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Date: Mar 14, 2021
Location: Kansas City, MO, US, 64113
HALLMARK - WHEN YOU CARE ENOUGH YOU CAN CHANGE THE WORLD
Come join us. You’ll add value to one of the world’s most iconic consumer brands and be part of our company with a life-affirming purpose to inspire meaningful connections. Our products, content and experiences aim to enrich all lives by making a genuine difference in every life, every day, and our business is focused on bringing the value and relevance of Diversity and Inclusion to every brand, product and person we touch. Our overarching enterprise D&I Framework and plans demonstrate our belief and value in having a diverse and inclusive workforce. Hallmark’s D&I efforts will continue to represent ongoing progress and reinforce our commitment, as will our intentional focus on bringing more diverse talent into our business and onto our teams. Hallmark has been recognized as one of Forbes and Statista 2020 Best employers for Diversity, Women and New Graduates.
WHEN YOU CARE ENOUGH YOU CAN CHANGE THE WORLD.
Do you want to work for a one of the world's most trusted and recognized brands? Hallmark is a company rooted in connecting people. We care for our employees, our communities, and our world. A career at Hallmark means you get to make a big impact and create something that can make a genuine difference. We’re looking for people who want to continue to carry our vision forward.
People rely on us to help them connect and express their emotions through products and services that enrich lives every day. They trust that we know their needs and that we are focused on innovations that will allow them to enhance their relationships. We have a competitive mindset and “play to win” with our retailers and consumers. We work with courage and conviction, always seeking to adapt and learn. It is an exciting time to be in the Greetings business at Hallmark!
WHO WE ARE:
The Greetings Marketing Department leads product development and marketing efforts that ensure Hallmark greeting cards are relevant and preferred in the marketplace and our customers see Hallmark as a best-in class partner.
WE ARE LOOKING FOR:
Hallmark is looking for a creative, results-oriented Wal*Mart Shopper Marketing Manager who thrives in a fast-paced, product marketing environment to lead the strategic development and execution of shopper marketing plans with one of our largest retail customers. This experience will develop and showcase the ability to strategically evaluate business opportunities, develop deep shopper empathy to address shopper-based opportunities, and bring them to market to positively impact business sales and profitability. The Marketing Manager provides strategic thought leadership, leads granular investigation of consumer and business hypotheses and develops strategic activation frameworks to guide development of plans to maximize business performance for their assigned retail customer.
IN THIS ROLE YOU WILL:
Ensure marketing is aligned with key business partners (internal and external to Hallmark) so that marketing investment choices can be assessed and planned within the overall marketing budget, to ensure business goals can be met, and to build credit and support from customer and retail teams.
Build the portfolio of business and strategic options that guide development of high impact, high ROI marketing programs for their assigned retail customer.
Collaborate very closely with key leaders across client areas (e.g., Product, Customers and Retail Category Buyer), Marketing and support areas (e.g., external agencies, internal creative marketing studio) to maximize effectiveness of marketing strategy planning and execution.
Provide thought leadership within a retailer’s shopper marketing strategy by defining key problems to solve for customer, shopper and product brands as well as identifying future growth opportunities
Plays key role as member of the Customer team to help manage Joint Business Planning, total priorities, alignment meetings, and customer requests
Inspire agency partners and internal creative studios to develop differentiated omnichannel solutions grounded in insights
Champion new ways to engage shoppers across the path to purchase
Provide rigorous analysis of marketing plan results and recommendations for future programming
Comfortable with unfamiliar situations in order to test and learn so that we can advance and share new learnings in order to create best practices
Build and manage shopper marketing budget to maximize spend and deliver results
Hallmark will consider candidates in Kansas City or Bentonville or reasonable Remote option with Travel.
Interested? Follow the application instructions below to apply.
You must show how you meet the basic qualifications (listed below) in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are Microsoft Word (DOC or DOCX), PDF, HTML, or TXT.
The following is required to be considered for this role:
Bachelor’s Degree or higher
7+ years of commercial experience in product/brand marketing, retail marketing, trade marketing, sales, market research and/or agency
Your resume will stand out if you have:
MBA with a marketing concentration
Prior Marketing experience within consumer packaged goods company
Prior Customer management/Account management experience
Strong presentation and communication skills
Proficient in MS Office (Excel, Word, PowerPoint)
Creative thinking and problem solving skills
Ability to work collaboratively across multiple disciplines
Strategic thinker with a bias toward action
Excellent organizational and project management skills; ability to manage multiple priorities
Sets an example of personal integrity, trust, dignity, respect, and diversity of thought
Prior experience leveraging consumer insights to develop effective marketing programs and campaigns
In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment. Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.
BENEFITS AND PERKS:
At Hallmark, we help people feel connected to what matters. That’s true of our employees, just as it is our consumers. Providing benefits that support the lives and wellbeing of Hallmarkers is among the most important investments the company makes.
Hallmark benefits are designed to give you choices. Wherever you are in life, we want you to find the benefits that are right for you and your loved ones. Explore the Hallmark Benefits Guide (https://corporate.hallmark.com/wp-content/uploads/2018/10/Hallmark_Benefit_Guide_Corporate.pdf) to learn more.
Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please.
Nearest Major Market: Kansas City
Job Segment: Marketing MBA, Marketing Manager, Market Research, Product Marketing, Marketing
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