H&R Block Digital Marketing Manager - SEO in Kansas City, Missouri
Digital Marketing Manager - SEO
H&R Block, the world’s leader in tax preparation services, is looking for a Digital Marketing Manager – SEO. This position is located at our corporate headquarters, in the premier downtown Power & Light district of Kansas City, where everything is either steps or a streetcar ride away. Our office offers an onsite fitness gym and coffee bar, an awesome company cafeteria, free, covered parking, and frequent opportunities to get discounted or free tickets to a variety of entertainment venues and shows. Relocation assistance is available for this position.
About the position…
Leads, develops, recommends and implements Search Engine Optimized (SEO) strategies to support the ongoing development and execution of H&R Block’s multi-channel digital marketing strategies to increase awareness, leads, revenue and market share. The ideal candidate would have a strong understanding of SEO strategies and tactics involving keyword research, search-friendly content, information architecture and technical requirements. Responsible for coordination and management of SEO efforts with internal content and development teams in addition to SEO/web agency teams to implement SEO changes. Must be highly motivated, focused yet flexible, a strong analytical thinker with excellent problem-solving skills, and able to manage multiple projects.
Ensure all SEO marketing plans adhere to overall corporate strategy and objectives. Analyze each program to identify key success indicators. Prioritizes projects based on evaluation of short and long-term benefits to the company.
Collaborates with other associates and support departments to develop, recommend and monitor the implementation of SEO strategies.
Work closely with web producers, development teams and outside agencies to provide SEO insights related to creative design, messaging and strategy.
Develops program business cases, provide ongoing program analysis/reports, and communicate updates.
Monitors program results and proactively recommends contingency plans or adjustments to meet goals.
Conducts ongoing and post-season analysis, which includes interpretation of results, identifying key implications and next step recommendations.
Ensures projects are completed on time and within budgetary guidelines.
Evangelize SEO best practices to company stakeholders.
Collaborate with internal content producers to develop content strategies and execute against a content calendar.
Identify opportunities (content gaps) to develop additional content to increase organic website traffic.
Regularly write and publish new content for the website, optimize existing content and copyedit and proof-read website content.
Review technical SEO issues and provide strategies/recommendations to improve site architecture and site performance.
Keep abreast of SEO and integrated marketing trends to stay updated on the latest innovations, tools and techniques.
Other duties as assigned.
What you’ll bring to the team…
Bachelor’s degree in Marketing, Business, or other related field or an equivalent combination of education and experience
Knowledge of marketing principles, practices and techniques with experience in developing marketing strategies
Ability to balance short and long-term priorities
Ability to manage multiple projects simultaneously while adhering to established timeframes
Excellent writing and verbal communication skills
Strong presentation skills - necessary to communicate and persuade a wide range of audiences.
Demonstrated analytical and problem-solving skills
Understanding and previous use of a Windows-based computer system
Proficiency in MS Word, Excel, and PowerPoint
It would be even better if you also had…
5-7+ years of work experience
4+ years of SEO experience
Familiarity with franchised, multi-unit retail services
Financial services and/or seasonal business experience
Experience with WordPress CMS platform
Experience with SEO tracking and reporting tools such as Conductor, Google Webmaster Tools
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