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Humana CRM Marketing Professional 2, Pharmacy Engagement in Kansas City, Missouri

Description

Against that backdrop, Humana is building a best-in-class Member Engagement Marketing organization to provide a deeper understanding of consumers and Humana members. The Pharmacy Care Marketing team within Member Engagement Marketing leads member strategies in order to more effectively engage and retain members. To assist in developing and implementing personalized, consumer-centric experiences, we seek an innovative and entrepreneurial mind to be our CRM Marketing Professional 2.

Responsibilities

The CRM Marketing Professional 2 will work side-by-side with team leaders and our Pharmacy partners to understand business goals for our outreach, provide input on innovative strategies to meet those objectives, work with the communications team on flawless execution, and measure success so we can continuously improve our efforts.

As a CRM Marketing Professional 2 you will:

  • Be a key part of a team that consults with business partners and develops communications solutions for our members

  • Provide input on communications strategies and implement campaigns for one of the company’s top business priorities: encouraging our consumers to make smart healthcare choices

  • Build strong working relationships with business stakeholders in a matrixed environment

  • Play a key role with other team members to achieve the business goals of Humana Pharmacy Solutions and Humana Pharmacy mail order

  • Identify, analyze and evaluate business opportunities using historical campaign performance, market research and competitive intelligence

  • Use your problem-solving skills, be organized, show attention to detail and manage multiple high-profile programs.

First Year Success Factors

  • Impact of communications campaigns

  • Communications strategies acknowledged by others as smart and effective

  • Recognition among team members as a communications expert who gets results

  • Development of effective partnerships with internal clients and team members

Required Qualifications

  • Bachelor’s Degree in Marketing or Communications or equivalent experience

  • 2+ years of experience with Direct Mail, Email and/or Digital marketing

  • Demonstrate a thorough understanding of business, marketing strategy, lead generation, retention, and content marketing

  • Clear and concise oral and written communication skills

  • Excellent planning and organizational skills

  • Working knowledge of Microsoft Office applications, including Word, Excel and PowerPoint

  • Must have accessibility to high speed DSL or cable modem for a home office (satellite internet service is NOT allowed for this role); and a minimum internet connection speed of 10M x 1M

Preferred Qualifications

  • Proven experience working at Fortune 500 in performance marketing space

  • Experience working with copywriters, graphic designers, and print/email/phone vendors

  • End to End campaign/communication management (strategy to execution to reporting)

  • Experimentation and testing from campaign optimization testing to innovation pilots

  • Copy writing and design capabilities

  • Experience working with clients to deliver solutions that meet their needs

  • Knowledge of healthcare, pharmacy and/or clinical concepts and conditions

  • Experience in a results-oriented marketing and communications environment

  • Master’s Degree in marketing, communications or related field a plus.

Scheduled Weekly Hours

40

About Us

Mission: At Humana, our cultural foundation is aligned to helping members achieve their best health by delivering personalized, simplified, whole-person healthcare experiences. Recognizing healthcare needs continue to evolve for each person, for each family and for each community, Humana continuously creates innovative solutions and resources that help people live their healthiest lives on their terms –when and where they need it. Our employees are at the heart of making this happen and that’s why we are dedicated to building an organization of dynamic talent whose experience and passion center on putting the customer first.

Equal Opportunity Employer

It is our policy to recruit, hire, train, and promote people without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, disability, or veteran status, except where age, sex, or physical status is a bona fide occupational qualification. View the EEO is the Law poster.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact mailboxtasrecruit@humana.com for assistance.

Humana Safety and Security

Humana will never ask, nor require a candidate provide money for work equipment and network access during the application process. If you become aware of any instances where you as a candidate are asked to provide information and do not believe it is a legitimate request from Humana or affiliate, please contact mailboxtasrecruit@humana.com to validate the request.

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