Wolters Kluwer Solutions Marketing Manager in Jefferson City, Missouri
Wolters Kluwer Health's Health Learning Research and Practice (HLRP) organization is a fast-growing and innovation-driven healthcare information technology (HIT) provider working on the front lines of clinical care. Our flagship products include Lippincott, Ovid and AudioDigest.
Our talented team of editors, technologists, and product visionaries collaborate to provide solutions that measurably improve clinical effectiveness by helping healthcare professionals provide optimal care for their patients.
The Solutions Marketing Manager is part of the Central Marketing organization within Health Learning Research and Practice. (HLRP) division of Wolters Kluwer. Working as part of a central agency leads the strategic development and execution on best in class Omni-channel campaigns to deliver on P/L objectives. Working closely with our channel experts, data intelligence and product teams to ensure campaign strategy starts with data and analytics to develop and optimize marketing efforts.
LOCATION: Philadelphia PA or Baltimore MD preferred, but open to other remote locations
DUTIES & RESPONSIBILITIES:
Builds a multi-channel plan for best-in-class marketing approach in the B-to-C and B-to-B spaces. This includes plan development, presentation and revision, execution, optimization, analytics and reporting.
Collaborates with channel experts and product marketers to build out and execute upon strategies to meet strategic and revenue goals.
Ensures all campaigns plans have established KPI’s and holds all internal and external partners accountable to deliver on their work.
Works with agency partners to ensure all KPIs and objectives are delivered on time and at the highest standard.
Applies tried and true principles of direct marketing, including a rigorous methodology for testing and learning, working closely with the data team to incorporate response modeling and profiling to optimize results.
Works in close collaboration with team members and product marketing to manage plan execution and report on success and/or recommend adjustments.
Manages multiple projects at once with strong accountability towards meeting established deadlines and budget.
Applying data and analytics to constantly review campaign data and use it to report on marketing performance as it aligns to strategic goals and vision and adjust tactics in-flight to drive efficiency and effectiveness.
Able to translate strategy and complex reporting in a highly visualize and compelling way to communicate at all levels of the organization.
Works collaboratively across other areas of Centralized Marketing including Brand and Consumer Engagement to ensure strategies are in alignment.
Acts as a conduit between product marketing and internal/external resources to create dynamic and innovative tactics and bring them to market using available marketing technologies.
5+ years of demonstrated experience and results in leading high-performance B to B and B to C Direct Marketing Efforts across Traditional and Digital Channels.
Experience in working with or for creative or digital agencies and a proven track record of managing multiple large, multi-channel demand generation campaigns.
Experience working within project management, CRM and analytic tools (Smartsheets, Saleforce, Adobe and Google Analytics).
Solid Excel and PowerPoint skills.
Self-starter with a proactive attitude who can deliver results with consensus in matrix organization.
Strong understanding of KPI’s and industry benchmarks for high performing marketing plans.
Background in reviewing, reacting on, and reporting on campaign data throughout its life cycle.
Demonstrated experience influencing and educating internal constituents and clients around evidenced based marketing strategy and campaign management.
A proven track record of building strong partnerships with Product, Sales and other marketing functions.
5 years in a healthcare and/or higher education segment.
Ability to be flexible in a very fluid and dynamic environment – including dealing with changing processes and priorities
Previous agency experience or proven ability to manage agencies, developing comprehensive annual marketing plans and manage significant budgets.
Prior experience in a large multi-national company
Strong influence skills and Marketing thought leadership. Ability to work well with all levels of management and staff.
Experience in project management a plus.
Excellent communications skills across all modalities including written, verbal, in-person and virtual presentation
Education: Bachelor's degree in English, Journalism, Communication, Marketing, similar field or relevant equivalent experience
Travel: Up to 10% for team meetings and conferences
EQUAL EMPLOYMENT OPPORTUNITY
Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.