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Facebook Marketing Researcher (Public Affairs) in Jefferson City, Missouri

Intro:

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

Summary:

Our marketing team is focused on establishing the collective value our apps provide and building the positive reputation of the company.We’re seeking a Marketing Researcher to play an integral role in producing breakthrough messaging, creative and content that helps support Facebook’s comms and policy. In order to do this, you will conduct market research to understand the perspective of critical stakeholder audiences. Then you will work with a tight, cross-functional team to help translate audience insights into marketing/communications strategy and execution. Above all, we are looking for someone who is both a skilled researcher and strategist – uncovering not just what people think and feel, but integrating it with outside context, and helping translate what it means into communication plans and executions. The ability to work quickly and adapt to an ever-changing environment is a must.

Required Skills:

  1. Design and execute quantitative and qualitative research to support the Facebook company’s Public Affairs marketing team

  2. Guide positioning, messaging, creative briefs, marketing and communications strategy based on consumer insights

  3. Test and refine the effectiveness of creative executions and campaigns

Minimum Qualifications:

  1. 8+ years of qualitative and quantitative primary research experience

  2. Experience working on political campaigns or public affairs issues

  3. Experience executing full-cycle research from survey design, discussion guide creation, and reporting

  4. Experience making sound methodological decisions and defend research

  5. Experience working on integrated marketing campaigns, especially digital. This includes informing campaign strategy, creative development, and measuring effectiveness

  6. Experience being a storytelling. Experience providing inputs (i.e. frames, positioning, messaging) and clear outputs (memos, creative briefs, decks)

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

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