Nelnet Marketing Manager – Renewable Energy in Jefferson City, Missouri
Nelnet is a student loan servicer that's grown into a fiber internet pioneer, real estate investor, and software provider. But that's just the beginning. With 6,500 associates and growing, we take our business wherever superior customer experiences and ingenuity are needed.
The perks of working at Nelnet go beyond our benefits package. When you join the Nelnet team, you're part of a community invested in the success of each individual. That support comes through in our work, as we are united by our mission of creating opportunities for people where they live, learn, and work.
Nelnet is becoming a significant force in renewable energy, solar power, and cleantech as it continues to diversify and vertically integrate its various services. Nelnet is currently focused on continuing to increase its visibility and launch its renewable energy development solutions for higher-education and allied markets and to expand its impact. We are an innovative and entrepreneurial company that has a vested interest in reducing carbon emissions, enhancing grid stabilization and predictability, and creating market efficiencies. Nelnet is assembling key partners and teammates within the industry to deploy its core competencies to provide value to campuses and other clients. We believe our combination of reputation, experience, capital, and relationships lends itself to us becoming a formidable partner, investor, and creator within the renewable energy industry for years to come.
This position will be integral in identifying strategies to enhance the Nelnet Renewable Energy Services and Nelnet Campus Solar brands in the market, gain visibility of its relatively new business lines, and lead the execution of various marketing tactics, budgets, and plans. In addition, the manager will support stewardship of existing clients and engagement with prospective customers for tax equity investing and the provision of solar and other services. To accomplish our goals, the position will partner with other marketing and outreach professionals within other business lines at Nelnet as well as with external stakeholders and co-development partners. This role will develop effective marketing, advertising, and promotional plans that meet brand and business goals, while also evaluating program success and ongoing strategies to ensure goals are being met. The manager will elevate the level of creative delivery while assuring message consistency. Creation and application of mailing lists in Salesforce and targeted outreach to specific audiences and clients is also important.
Develop and execute an integrated quarterly marketing strategy and an annual tactical plan
Oversee the acquisition and lead generation marketing to business-to-business audiences (primarily higher-education institutions, tax-equity investors, solar developers, and other yet-to-be-developed ventures)
Conduct market research and develop/implement lead nurturing and funnel optimization programs
Partner with business development resources to identify customer value propositions, RFP responses, and other marketing collateral
Ensure continuity of brand and messaging across initiatives, brands, events, and conferences, with occasional travel.
Streamline and work closely with creative and production departments to achieve objectives
Assist with implementation and maintenance of various internal and customer-facing tools (websites & portals, CRM-Salesforce, social media, etc)
Effectively allocate budgeted resources in support of marketing plans
Identify, measure and report on key metrics to evaluate marketing performance
Collaborate with print and web-based media to optimize and evaluate performance
Support the business development lead to prepare materials to promote awareness, education, and familiarity with the project, its timeline, value propositions, and next steps with a campus
Assist with the development of a targeted sales and marketing plan focused on achieving revenue growth and sustainable cashflows within the business unit
Protect the corporate brand while also extending it into a new type of service
Assist with the company’s growth and focus on sustainability and renewable energy by creating new ways to serve the customer, create value, and grow cash flows within the renewable energy and sustainability space
Bachelors Degree in related field or equivalent combination of education and experience.
5 years’ experience in marketing, preferably business-to-business focus. Preference to those working in renewable energy development, institutional investing, and/or higher -education. Possess an aptitude for partnering and collaborating with colleagues across the Nelnet organization as well as with strategic partners outside the company. Skill to immerse oneself into the client’s environment.
COMPETENCIES – SKILLS/KNOWLEDGE/ABILITIES:
Ability to work independently
Excellent communication – verbal and written
Perform a wide variety of tasks – a wide degree of creativity and latitude is expected
Advanced computer skills in the creation of sales presentations
Must be able to handle high volume of projects
Proficient in Outlook, PowerPoint, Word, Excel, and Salesforce
Excellent listening skills to define needs, offer solutions and formulate responses to objections
Excellent multi-tasking and time management skills
Strong work ethic, values, and integrity
Energy, Drive, and Motivation: Embraces challenges enthusiastically, then executes relentlessly. Willingness to expand role and find ways to support members of the renewable energy team.
Entrepreneurial: Encounters new business ideas and continuously assesses the proposals.
Our benefits package includes medical, dental, vision, HSA and FSA, generous earned time off, 401K/student loan repayment, life insurance & AD&D insurance, employee assistance program, employee stock purchase program, tuition reimbursement, performance-based incentive pay, short- and long-term disability, and a robust wellness program. Click here to learn more about our benefits: LINK (http://nelnetinc.com/careers/benefits/) .
Nelnet is an Equal Opportunity Employer, complies with Executive Order 11246, and takes affirmative action to ensure that qualified applicants are employed, and that employees are treated during employment, without regard to race, color, religion/creed, national origin, gender, or sex, marital status, age, disability, use of a guide dog or service animal, sexual orientation, military/veteran status, or any other status protected by Federal or State law or local ordinance. Qualified individuals with disabilities who require reasonable accommodations in order to apply or compete for positions at Nelnet may request such accommodations by contacting Nelnet Corporate Recruiting.
Qualified individuals with disabilities who require reasonable accommodations in order to apply or compete for positions at Nelnet may request such accommodations by contacting Corporate Recruiting at 402-486-5725 or email@example.com .
Nelnet is a Drug Free and Tobacco Free Workplace.
Nelnet is a leading student loan servicer – but we’re even more than that. We’re a professional services company, telecommunications innovator, and K-12 and higher education expert (and that’s just the shortlist). For over 40 years, we’ve been serving our customers and making their dreams possible.
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