EY Deputy Americas Public Relations Leader in Jefferson City, Missouri
Deputy Americas Public Relations Leader
Core Business Services
Requisition # UNI00H5E
Post Date Feb 10, 2021
Join our Brand, Marketing and Communications (BMC) team and you will directly support and promote our brand and reputation. Through public relations and corporate communications, you’ll provide a wide range of marketing and communications services to internal and external audiences. These include current and future clients, our current and future employees, alumni, regulators, the media and the communities within which we operate.
In this strategic, hands-on role you will lead a high-performing team of media relations and social media professionals in the Americas to develop and execute programs that positively promote and position EY to its external audiences. You’ll work closely with firm leadership across our various business lines to deliver strategic messaging to key audiences with a mix of media relations and digital/social content strategies. You’ll bring a combination of proactive PR and social media strategy and execution along with deadline-driven, reactive media relations. You’ll exhibit sound judgment and strategic counsel, a proactive nature, impeccable writing and content development, and constant collaboration with our firm leadership as well as our counterparts across Risk, Legal, and Public Policy teams.
Your key responsibilities
Work closely with the Americas PR Leader to manage all proactive promotional media relations and social media programs, as well as supporting strategy development and execution related to crises/issues. Work with the Americas PR Leader to set priorities and develop strategic plans for the overall PR and social media function
Lead, develop and motivate a team of high performing professionals to be on the leading edge of PR and social media strategy, and oversee team’s ongoing program execution
Collaborate with EY senior leadership and marketing and communications colleagues to deeply understand business objectives and contribute to the strategic development of integrated campaigns which promote the firm’s brand and capabilities
Support the management and maximization of all PR and social media agency relationships including budgets, contracts and general oversight
Provide senior-level media relations counsel and social media strategy on a full range of opportunities and firm priorities
Support senior executives with top-tier media opportunities including messaging development, briefings and media training
Develop and foster positive relationships with top-tier journalists and influencers
Direct press release and press statement strategy; oversee all press collateral development and collaborate with our social media team to ensure pull-through on our owned (ey.com) and social channels
Work closely with sector and region communications teams to maximize EY messages across multiple business industries as well as geographies and platforms
Skills and attributes for success
Exceptional writing capabilities and journalistic instincts in distilling corporate messages into compelling narratives
Strong understanding of the rapidly evolving media landscape and the opportunities to leverage traditional and digital channels
A modern and sophisticated approach to maximizing social media channels
Quick thinking and sound judgment on media inquiries and press statements.
Ability to command the media landscape at every level with proven media relationships
Understanding of the complexities of dealing with the media
A collaborative mindset
To qualify for the role, you must have
12-15 years of public relations / communications experience including management experience
A University/Bachelor’s degree
Experience in a professional or financial services environment would be an asset
Excellent oral, written and presentation skills, including social media writing skills
Demonstrated success building internal and external relationships at a senior level
Confident, highly articulate and diplomatic, with the strong influencing skills
Ability to meet demanding deadlines, manage multiple projects and delegate effectively in a fast-paced, dynamic environment
Excellent project management, team building and interpersonal communication skills
Willingness to travel as needed
Ideally, you’ll also have
Extensive knowledge of business-to-business communications and marketing
A Masters or advanced degree
What we look for
We are looking for individuals that have a strong business acumen and personal leadership. Innovative, creative thinkers who are strategic, collaborative and consultative and who can bring a fresh perspective will thrive in this environment.
What working at EY offers
We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. In addition, our Total Rewards package includes medical and dental coverage, both pension and 401(k) plans, a flexible vacation policy, 19 holidays, and a range of programs and benefits designed to support your physical, financial and social well-being.
As a global leader in assurance, tax, transaction and consulting services, we hire and develop the most passionate people in their field to help build a better working world. This starts with a culture that believes in giving you the training, opportunities and creative freedom to make things better. So that whenever you join, however long you stay, the exceptional EY experience lasts a lifetime.
If you can confidently demonstrate that you meet the criteria above, please contact us as soon as possible.
Join us in building a better working world. Apply now.