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Panasonic Marketing Research Analyst in Bridgeton, Missouri

Role and Responsibilities

Market Intelligence (Sensing) Process

Mine secondary research, analyze, and communicate key retailer and shopper trends

Manage third party projects including defining requirements, evaluating vendors, tracking and reporting progress, reviewing the ongoing work product, and assessing and delivering results

Strategic Research Programs

Independently manage, design, and lead retailer and shopper research projects:

  • Design and execute customer ODI / Blueprinting studies to understand needs and opportunities to support innovation process

  • Design and execute net-promoter research projects

  • Develop internal surveys to support functional leaders

Executive Support

Educate Hussmann and Panasonic on the trends of the Commercial Refrigeration market Analyze multiple sources and develop executive presentations for meetings such as monthly board review Conduct ad-hoc analyses as needed; ensure responses are well organized, error-free and summarize key points Drive new insights to assist the HLT in developing competitive advantage in the marketplace

Enterprise Business Intelligence Support

Support Hussmann factory data, units shipped, internally as well as externally with monthly submission to AHRI, handle requests

Support Nielsen TDLinx data, monitor Greenfield activity, develop methodologies for monitoring eCommerce and Fulfillment Centers, handle requests

Support the micro-level construction activity analytics platform based on Dodge Data & Analytics using both the monthly construction starts data as well as the online tool, handle requests

Support the complimentary macro-level construction activity analytics platform based on Federal data sources

Work with a multidisciplinary Hussmann team in order to calculate market size and share as well as collect competitive intelligence

Organizational Development

Pro-actively communicate intelligence insights to a broader audience within Hussmann

Develop lunch and learns and webinars on intelligence findings and other topics useful to Hussmann employees

Begin outlining a plan to get more direct exposure to customers and sales teams

Develop materials that help the sales organization capture information to generate leads and improve sales

Qualifications and Education Requirements

  • MS or equivalent experience required; PhD preferred

  • 3 – 5 years research experience required

  • 2+ years’ experience with statistical software programming, including running statistical models SPSS required within a professional or academic setting.

  • 1+ years in an industry setting preferred.

  • Knowledge of and experience with research methods required

  • Presenting complex problems simply to personnel from all organizational and subject knowledge backgrounds required

  • Experience with questionnaire design and review is required.

  • Proven ability to convert raw data into meaningful analyses and communicate at an appropriate level to senior leaders

  • Possess a combination of characteristics, including analytical inquisitiveness, strong interpersonal and collaboration skills, the ability to communicate effectively at all levels in the organization and strong detail- and results-orientation

  • Ability to concurrently manage multiple projects including tracking activities, internal and external resources and budget

  • Strong motivational, organizational, written and oral communication, presentation and interpersonal skills

  • Strong mathematical and statistical skills

  • Team player with the ability to build good rapport with both internal and external clients

Preferred Skills

  • Qualtrics

  • Research Methods

  • Survey Design

  • Interviewing

  • Presenting

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